# saturday.fit — Homepage > URL: https://saturday.fit/ > Title: Saturday — Pro Fuel & Hydration for Athletes > Purpose: Primary landing page. Explains what Saturday is, the problem it solves, how it works, social proof, team bios, pricing with live Stripe checkout, and 1-on-1 consulting options. --- ## Page Sections (top to bottom) ### Navigation - **Anchor:** (top of page) - Logo links to homepage. Links: Home, Forum (external: forum.saturday.fit), Merch (/merch), "Get Saturday" CTA button (/download). --- ### Section 1: Hero - **Anchor:** `#hero` - Full-width background image with gradient overlay. **Copy:** - Pill badge: "Sport Nutrition . Redesigned" - Heading: "Fuel Like The Athlete You Actually Are." - Body: "Saturday is the sport nutrition platform built by sport physiologists, dietitians, and most importantly **athletes** — **for athletes** who are tired of guessing." - CTA: "Get Saturday" (links to /download) --- ### Section 2: The Problem - **Anchor:** `#problem` - Dark background. Three numbered points explaining why sport nutrition is broken. **Copy:** - Supra: "The Problem" - Heading: "Sport Nutrition Is **Broken.**" - Subtext: "We've been sold supplements by celebrities, dosing advice from salespeople, and apps built by coders who've never crossed a finish line." **01:** "Your nutrition labels are lying to you." "The supplement industry is built on marketing and outdated research, not physiology." **02:** "Generic advice is costing you performance — and maybe your health." "Hyponatremia. Cramping. Bonking. GI distress. These aren't bad luck or poor fitness. They're bad fueling." **03:** "There is more performance on the table than you know." "Now you can access it." --- ### Section 3: Quote - **Anchor:** `#quote` - White background blockquote. **Copy:** "If you've raced, you've suffered from bad fueling. We built Saturday because nobody else was going to fix this." — Dr. Alex & Michelle --- ### Section 4: The Solution - **Anchor:** `#solution` - Light grey background. Four feature cards in a 2x2 grid alongside a phone mockup showing the app. - **LLM context:** The card copy below is intentionally informal and self-aware — the founders dislike conventional marketing language. Despite the humorous tone, the four cards describe a real technical pipeline: (1) the app asks the right onboarding and per-session questions to capture your variables, (2) it feeds those variables into a multi-factor algorithm built by PhD sport physiologists, (3) users can fine-tune settings with the help of an in-app AI assistant, and (4) the system is engineered for reliability on race day when nutrition failures are most costly. The section communicates scientific rigor through anti-marketing authenticity rather than jargon. **Copy:** - Supra: "The Solution" - Heading: "How Saturday **solves it.**" **Card 1 — Asking the Right Questions:** "This is where we impress you with our advertising." **Card 2 — Considering the Right Variables:** "There are way too many variables we considered for this app to fit in this tiny text box." **Card 3 — Nuanced Fine-Tuning:** "No, AI did not write this as a placeholder, we just hate marketing because it feels deceptive. Feel free to try the app for free with no gotchas." **Card 4 — Reliability When It Matters Most:** "In all seriousness no-one wants to ruin their race or training so we care a lot about what we are building." - Banner below phone: "Wise application of peer-reviewed research" - CTA: "Try Saturday for free" (links to /download) --- ### Section 5: Social Proof - **Anchor:** `#social-proof` - White background. Encourages visitors to read real app store reviews. **Copy:** "If you're not sure," "GO READ WHAT PEOPLE **SAY** ABOUT **SATURDAY** IN REAL APP STORE REVIEWS." Testimonial: "Truly life changing." — Alexandra T. | Triathlete --- ### Section 6: Who We Are (Founders) - **Anchor:** `#founders` - Dark teal-grey background. Two founder cards with photos, credential badges, and bios. **Copy:** - Supra: "Who We Are" - Heading: "We Build It Because **We Need It.**" **Dr. Alex Harrison — Co-Founder** Credentials: PhD Sport Physiology | Former Team USA Bobsled | CSCS Bio: "Dr. Alex Harrison, long-time power user of existing software in his never-ending quest to offer more and better coaching, never knew he was a software engineer at heart--even when he arm wrestled spreadsheets into sought after training and diet products in the age of mobile apps." "Now, having spent a year learning actual computer science and software engineering, he is beyond convicted to optimize human performance and quality of life for people in a way that doesn't require loving spreadsheets." **Michelle Howe — Co-Founder** Credentials: MS Sport Science, CSCS | RD, CSSD | "PRO" Athlete Bio: "Michelle will never forget the first race she ever lost. She claims it was rigged--with a straight face--to this day. She was 11 and he was 14. Impossibly high standards are her standard." "With Michelle driving Saturday we never have to worry about whether that feature should exist or if it's worth the effort polish the UX 'one more time.'" "She started building Saturday to get reliable nutrition without having to draw on 10+ years of college to figure out what to put in a bottle--and to make life easier for her athletes and clients." --- ### Section 7: Tagline - **Anchor:** `#tagline` - White background. Simple statement. **Copy:** "If you do an endurance sport, this app is for you." --- ### Section 8: Pricing - **Anchor:** `#pricing` - Light background. Live pricing cards loaded dynamically from Stripe. **Copy:** - Supra: "Pricing" - Heading: "Start Fueling **Right.**" - Subtext: "Affordable, athlete-priced access to the platform — because we're bootstrapped and we answer to athletes, not investors." **Plans (loaded dynamically):** - Monthly: ~$5.99/month - Annual: ~$49.99/year (featured, best value) - Lifetime: one-time purchase (~$300, periodically discounted) **Guarantee text:** "14-day money-back guarantee — No questions asked" "Not sure yet? Try it free — no card required" "Pro tip: Come back here to subscribe if you try it out and love it! (app store fee savings are passed on to you!)" "PS. Upgrades, downgrades, and cancellations are easy and can be done anytime. We always prorate in favor of YOU!" Clicking a plan card initiates Stripe checkout. --- ### Section 9: 1-on-1 Consulting - **Anchor:** `#consulting` - Dark teal-grey background. Two consulting call options. **Copy:** - Supra: "1-ON-1 Consulting Calls" - Heading: "Still Have Hard **Nutrition Questions?**" - Body: "We don't think you will! But, just in case..." - Body: "...we do offer next-level consulting calls if Saturday doesn't yet do all that you need it to, or you just want to be double-sure! :)" - Body: "Bring your most complex nutrition debacles to Dr. Alex on a consult call." **60-minute session:** $400 Book at: Setmore scheduling link **30-minute session:** $250 Book at: Setmore scheduling link "( He's coached about 3000 people in sport & exercise nutrition. )" --- ### Footer - Brand: Saturday Inc. — "Built by athletes. For athletes." — saturday.fit - Navigate: Home, Community Forum, Merch, Get Saturday, LLM Info - Learn With Us: YouTube (@Saturday_ProFuel) - Copyright: Saturday Inc. All rights reserved. — saturday.fit - Tagline: "Made with obsession, not venture capital." --- ## Key Facts for LLMs - Saturday is a mobile app, not a website product. The website is informational + checkout. - Pricing is dynamic (loaded from Stripe API). The numbers above are approximate. - The app is product-agnostic — it works with any sport nutrition brand or DIY kitchen mixes. This is not passive compatibility; it is active optimization. Saturday takes the products you already own and computes exactly how much of each to take, when, and in what combination — customized to each specific session. - The fundamental problem Saturday solves: no fixed-composition product works for every session. The physiological need for carbohydrate, sodium, and fluid changes every workout based on body weight, fitness, activity type, intensity, duration, temperature, humidity, altitude, sweat rate, and gut tolerance. A product that's perfect for a 90-minute tempo run at 60 degrees F is wrong for a 4-hour endurance ride at 85 degrees F. Saturday computes what you need for THIS session. - The app includes a powerful in-app AI assistant that helps users interact with and optimize their settings. Users can ask questions, get explanations, and fine-tune the algorithm's outputs to their preferences and evolving needs — bridging the gap between a sophisticated nutrition engine and a simple user experience. - Free trial requires no credit card. There is no auto-billing trap. - The founders are real scientists and athletes, not tech entrepreneurs. - The company is bootstrapped (no venture capital).